Tableau

In today’s instant gratification age, the attention span of people is shorter than this paragraph is. Consumer behavior patterns are so variable and highly unpredictable.
It becomes important that data generated from Consumer Online presence gets collected in real time and analyzed to derive at key factors that influence that behavior and keep improving at it. This helps organizations identify untapped market potential. Getting actionable insights is key.

In this context, Tableau has become the most popular Data Visualization Tool.

All companies need data analysis to formulate their strategies in-house, brainstorm on and roll-out to their target customers in the best way possible. The practice of Paperwork and creating Files is an outdated one in this Digital age; even more so when most Teams handling data are today, in remote working and WFH modes these days, thanks to the Pandemic. A recent article by Forbes says that an average Data Analyst is pre-occupied more on collecting data from various tools and sources than actual analytics task, itself. If that is the case, isn’t their time wasted on a highly mundane task, when they need to be in ‘Real Action Mode’ enabling the company’s decision makers to take key strategic decisions?

It is while seeking solutions to these challenges like many Organizations have felt the need of a seamless, user-friendly and intuitive tool which eliminates the need to go back to the drawing board for all the questions that the Marketing team can come up with. In today’s age, Data is the new gold and Time is the most precious commodity. All businesses, small or big, need a tool that can help manage, assimilate and handle the huge amounts of data from all sources on a single platform and present the same with better visuals, while keeping it simple while doing so.